Midnight Musings

May 4, 20224 min read

The Importance of Taking Time Off as a Business Owner

Are you feeling overwhelmed, stressed out, and ready to break? Is building your business sucking your soul away? Are people brushing off...

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Apr 26, 20225 min read

How Hiring a Virtual Assistant Benefits You & Your Business

If you are one of my clients, you have heard me talk about how there are three types of tasks for your business. The ones you DO, the...

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Apr 19, 20224 min read

How to Get and Use Testimonials

“Thank you, Julie for what you are doing for us because I tell you all the programs that I have done and the thousands of dollars I have...

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Mar 23, 20224 min read

Marketing Funnel – Initial Hook to Super Fan

In my mid-twenties, I was introduced to this guy. He asked me to go out to dinner, and I declined. I was not sure what he was all about,...

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Mar 15, 20223 min read

Public Awareness: Avoiding Pitfalls and Marketing Directly

When you start your business and build your brand, it is essential to create public awareness for what you are offering. Obviously, it...

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Mar 8, 20224 min read

What to Consider When Onboarding Clients

You just landed your first client; congratulations! That is a big deal because it means that you are taking a step in the right direction...

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Mar 1, 20224 min read

How to Create Your Ideal Client Avatar

If you haven't refined your ideal customer avatar, there is a chance that you are missing out on incredible growth opportunities and are...

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Feb 25, 20223 min read

Tracking Financials like a CEO

After being in corporate America for the majority of my adult career, I knew handling finances appropriately was key to building a solid...

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