Once upon a time, I first heard this quote from my dad. For many years, I have used it as a mantra.

 

As I climbed the corporate ladder, it became a north star. As I started again after failures, it was what picked me up and redirected me. 

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Until one day, my journey got cut short. Due to the global pandemic, my career as a C-level executive got cut short. Because of that, I decided to take a leap and do what I had planned on doing down the road. I launched my own business. 

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And because I decided to leap without a net. I began to work on growing my own company. At first, I got a couple of clients. I listened to all the online gurus on what I needed to do. I downloaded all the freebies hoping that this would make my business a success. 

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Until finally, I realized that all of that was not working. I was busting my a$$, and I was not making a consistent income. I was not helping the people I wanted to, and sadly I began to feel like a failure. 

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From that moment on, I realized that I needed to run my business like I had run other multi-million dollar companies in my corporate career. I needed to focus on the things that count. I needed to build a strong foundation. Next, I began to grow my offers, using the right tools and strategies. I stopped being distracted by the next best shiny thing. I learned that consistent action gets you traction (this is my favorite Julie-ism).

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