
You've worked hard to build your business. Why isn't it making more money?
You're showing up. You're marketing. You're doing what everyone says successful business owners are supposed to do.
But you're still wondering why all that effort isn't bringing in more paying clients.
What if you could finally figure out where things are getting stuck, instead of spending another six months guessing?
That's what we'll work on together. Confident You: The Working Business Blueprint is six months of private coaching where we build your personalized strategy and then put it into action together, session by session.
You've tried plenty of advice. How much of it has actually worked?
Let's find out what your business actually needs.
Every business has different challenges. That's why I start by looking at five areas:
Message: Do people understand who you help and why they should work with you?
Offer: Are you selling something people want, at a price that makes sense for your business?
Visibility: Are you getting in front of the people who are most likely to become clients?
Conversion: What happens between someone becoming interested and actually paying you?
Systems: Can you manage your leads, clients, and daily operations without everything depending on you remembering to do it?
We look at what's working, what's getting in the way, and where your efforts are most likely to make a difference.
Then we build your plan.
Maybe you've spent money on courses that promised to help you find clients.
Maybe you're posting regularly, meeting new people, and having conversations that never turn into sales.
Or perhaps you've been so busy working in your business that you haven't had time to figure out why it isn't growing.
I've worked with women who know their stuff, care deeply about their clients, and still aren't making the income they expected.
And telling them to post more isn't necessarily the answer.
We need to find out what's happening in their business first.
How The Working Business Blueprint works
Six months together, in four simple stages.
1. Month 1: Diagnose
We start with a thorough review of your business, including what you've tried, how you're attracting clients, what you're offering, and what's happening with sales. We'll identify the biggest issues that need attention.
2. Month 2: Build
Together, we create your personalized Working Business Blueprint. It includes your goals, priorities, revenue targets, and a plan for addressing the issues we've identified.
3. Months 3 to 5: Implement and adjust
This is where we get to work. During our private coaching sessions, we'll make changes, review what's happening, and deal with challenges as they come up. We might work on your offers, messaging, client conversations, marketing, or systems. It depends on what your business needs.
4. Month 6: Refine and plan what's next
We'll review your progress and update your Blueprint to reflect what you've learned and what comes next. You'll leave with a documented strategy that belongs to you, including the work we've done together and the priorities you'll continue focusing on.

Here's what's included
✅Six months of private coaching: Biweekly, one-on-one business strategy sessions with me.
✅A complete business assessment: We'll examine the areas that affect your ability to attract clients, generate revenue, and manage your business.
✅Your customized Working Business Blueprint: A written strategy we'll build, implement, and refine together.
✅Implementation support: We'll work through decisions, challenges, and adjustments during our sessions.
✅Progress reviews: We'll track meaningful numbers, including leads, client conversations, conversions, and revenue.
✅Confident You Mastermind membership: Group coaching, business conversations, community, and accountability, included while you're an active, paying Blueprint client.
You'll keep your customized Blueprint after the program ends. Mastermind participation can continue through a separate qualifying paid membership.
Why work with me?
I'm Julie DeLucca-Collins.
Before starting my own business, I spent more than 25 years in corporate leadership, where decisions had to make sense for the business and its bottom line.
I've managed teams, worked on business growth, and learned that having a great idea doesn't automatically mean you have a profitable business.
I'm also a TEDx speaker, bestselling author, podcast host, and certified Tiny Habits coach.
I know how to look at the bigger picture. I also understand that change happens when people are able to follow through on the decisions they make.
When we work together, I'll ask questions, challenge assumptions, and help you see things you might be missing.
And we'll celebrate the wins. Because I believe those matter, too.
Hear from women I've worked with


”...all the programs that I have done and the thousands of dollars I have spent have not given me the lessons that I have taken away from you in your coaching.”
- Pearl Chiarenza






”I hired a ‘Biz Coach’ previously with the desire to get those things, and I never did. Your program was the answer...”
- Nicole Fredricks Jackson
”Julie has a special way of really laying out exercises that will help you come up with practical answers and strategies for your business's bigger-picture goals. As someone who is super feelings- and intuition-driven, I really need support that brings me back to earth to create tangible outcomes"
- Lauren Best
”Julie is one of the most thoughtful, kind, creative, and collaborative women I've met...Through this process, Julie helped me gain confidence.”
- Jackie Roby
Is this right for you?
The Working Business Blueprint is designed for women entrepreneurs in midlife, especially coaches, consultants, and service-based business owners who already have something to offer but aren't making the income they want.
It's a good fit if you're ready to examine your business, make decisions, try different approaches, and do the work between our sessions.
You don't need another course to watch.
You need to understand what your business needs and have experienced guidance as you put your plan into action.
Your investment
$2,500 for six months
Your investment includes biweekly private coaching, your personalized Working Business Blueprint, implementation guidance, progress reviews, and Confident You Mastermind membership during your active engagement.
Payment options available. Final payment terms will be explained before enrollment.


Frequently asked questions
Is this a course?
No. We work together privately over six months. Your Blueprint is developed specifically for your business.
What if I'm already doing a lot of marketing?
We'll review what you're doing and whether it's leading to paying clients. We may find that the issue isn't how much marketing you're doing, but what happens after someone discovers you.
Will you do the work for me?
We'll develop your strategy together, and I'll help you work through implementation. You'll be responsible for carrying out the agreed-upon actions in your business. This is collaborative coaching, not a done-for-you agency service.
Do I have to attend the Mastermind?
No. It's an included benefit you can take advantage of while you're an active, paying client.
What happens after six months?
You'll keep your Working Business Blueprint. You'll also have the option to explore continued paid Mastermind participation if you'd like ongoing support.
Will I be guaranteed more income?
No one can promise a particular revenue result. What I can promise is that we'll take a close look at your business, work on the issues we identify, and measure what happens as you implement your strategy.
Ready to find out what's keeping your business from growing?
Tell me what's happening in your business.
We'll have a conversation about what you've tried, what you're hoping to accomplish, and whether The Working Business Blueprint is the right fit.
Based in Connecticut. Working virtually with women entrepreneurs across the U.S. and internationally.
Not ready to talk? Take the free Why Isn't This Working? quiz.
